Why Do Some Competitor Bags Cost Half as Much?

Why Do Some Leather Bags Cost Half as Much as Others?

First of all, if the product costs half as much as ours, it’s not really a competitor for us. I don’t mean that to be as snooty as it sounds. But I know what materials and labor cost in the US and in developing countries and a bag that is half the price of ours would not be an apples-to-apples comparison. It just wouldn’t.

An item that costs half as much would not be made of the same materials or construction methods. We discussed some of these differences in another article.

But that $200 Bag on Amazon says it's "Genuine Leather"

Okay, there's a lot to unpack in this statement. First off, genuine leather isn't what you think it is. In fact, it's typically the lowest grade/level of leather quality. It's a catchall term for: "technically it's leather but..." To read more about the difference between genuine leather and full grain leather like we use, check out this article.

At $200, not only are you buying one of the lowest grades of leather, but you are also likely getting cheap plastic or cheap metal hardware, cotton/linen or other weak thread and stitching techniques that may or may not last a full year. 

Now, if the bag you're considering says it's full grain vegetable tanned leather and it's still $200, you should be even more concerned. If we're talking about a full sized bag like a briefcase or duffle bag and the seller is claiming it is made of full grain vegetable tanned leather and they're selling it for $200, something is drastically wrong.

Even in developing countries, the cost of a quality full grain vegetable tanned leather hide would not allow a $200 price. The only possible way to pull off that price is to use a garbage throw-away hide, cheap hardware and stitching. If you find a $200 leather bag that claims to be made of full grain vegetable tanned leather, I would suggest you run as fast as you can in the opposite direction.

With leather, like everything else, you get what you pay for. We have trimmed all the fat out of manufacturing heirloom quality leather bags. You're not paying for us to have an expensive brick and mortar retail location, you're not paying for us to quadruple the price so we can sell to other retailers. You're paying for quality materials and construction and a gorgeous leather bag. 

Finally, here's a great whiteboard video that explains why you should avoid those $200 bags.


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